Branding Guide
Approvals
Stakeholders are required to submit their marketing materials for approval two weeks prior to printing and distribution. All marketing materials must adhere to the Oscar Larson Performing Arts Center brand standards. Request for approvals must be emailed.
Branding Toolbox with
Color Sub-Brand Logo
Black and White Sub-brand Logo
Black and white versions of the logo will primarily be reserved for 鈥榖ack of house鈥 purposes, but there may be use cases where a vendor will require a black or white version of the logo.
Logo Use Guidelines
For sizing guidelines, the SD must be reproduced to no smaller than 1鈥 in height. Minimum 3/16鈥 of clear space on all sides must be left between the logo and any other element.
The logo should always be placed on a one-color, high contrast / non-patterned background. When using mark on a dark background, the outlined version of the SD needs to be used.
Correct Use
Good contrast between background and logo
Incorrect Use
Poor contrast between logo and background
Primary Brand Colors for Marketing Materials
| PMS 117 6颁鈥27惭鈥100驰鈥12碍 201搁鈥151骋鈥0叠 #C99700 | PMS 289 100颁鈥76惭鈥12驰鈥70碍 12搁鈥35骋鈥64叠 #0C2340 | PMS 2706 19颁鈥10惭鈥0驰鈥0碍 201搁鈥216骋鈥238叠 #C9D8EE | 0颁鈥0惭鈥0驰鈥0碍 255搁鈥255骋鈥255叠 #FFFFFF | 75颁鈥67惭鈥97驰鈥90碍 0搁鈥0骋鈥0叠 #000000 |
Preferred Fonts
Minion Std
Minion Pro
Futura
Futura PT
The Oscar Larson Performing Arts Center Sub-Brand Collateral
South 啵啵直播秀 State University sub-branded marketing materials must use the sub-branded logo, which is made up of The Oscar Larson Performing Arts Center logo, the South 啵啵直播秀 State University wordmark and primary SD logo.
For The Oscar Larson Performing Arts Center focused collateral the 鈥極鈥 framing graphic element can be used.
The 鈥極鈥 should only be placed in either the bottom left corner or the top right corner. This placement allows for the 鈥極鈥 to be placed in such a way that it blends seemlessly with the framing element.
- The frame should always have rounded corners. The radius of the corners may vary depending on the size and shape of the frame.
- The frame can be a square or rectangle.
- When the 鈥極鈥 is placed in the top right corner you need to 鈥榗ut out鈥 a small piece of the frame that intersects the 鈥極鈥.
University Co-Branding with a Sub-Brand
When branding for an SDSU department or school event, the branding should reflect 80% SDSU brand standards and 20% sub-brand standards. Use the SDSU primary brand colors for 80% of the design. The primary logo is the university unit lockup and the secondary logo is the sub-brand logo. The hierarchy of logos is established by the primary logo always to the left of the secondary logo.
Contact
Email: sdsu.OLPAC@sdstate.edu
Phone: 605-688-5188