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Video Services

University Marketing and Communications Video Services produces video content in support of university goals related to marketing, recruitment and brand development and works alongside the University’s marketing firm of record. Additionally, UMC Video Services produces content for social media channels and publicizes University news to support the efforts of University leadership.

Our team serves as a resource University-wide. We assist with general video-related questions; provide feedback for multimedia and video-related projects; provide footage; shoot and/or acquire footage; and ensure videos using our brand fall within our brand standards. UMC Video Services does not film entire events but rather shoots specific shots or collects b-roll within events for general promotional purposes.

As a reminder, all university video assets must feature synchronized captions. This can be accomplished by manually entering captions or using the auto-sync function services provided by YouTube, Facebook, etc. It's important to check any auto-captioning for accuracy and review before publishing.

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