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Guidelines for Jackrabbit Logo

Minimum Size

Do not reproduce any of the Jackrabbit logos to smaller than one inch in height. A smaller size may be used only if the physical size of the publication necessitates, but authorization should first be requested through University Marketing and Communications.

Clear Space

The clear space for all Jackrabbit logos should be 3/16 of an inch around the entire mark. Clear space requirements must be observed for all Jackrabbit logos except in special, pre-approved circumstances.

Guideline for Reproducing

Use only authorized camera-ready art of the official electronic files to reproduce the logo. Do not use third-generation art or low-resolution art downloaded from the web for reproduction purposes. Low-resolution versions that work well on the web are not of a high enough resolution for printing.

The logo must be used in its entirety at 100% color. It may not be screened back. The logo must not be overprinted, manipulated, distressed or distorted. The logo cannot be altered or incorporated into the design of other logos. Such alterations would damage the logo's visual integrity and effectiveness. The logo may only be printed on university or neutral color palettes. It may not be printed on red or green backgrounds. For the purposes of general merchandise, printing the logo on some fashion colors (i.e. pink) may be allowed.

Incorrect uses of the Jackrabbit logos

Jackrabbit logo minimum height
1" minimum height for all Jackrabbit logos and wordmarks
jackrabbit logos clear space
3/16" clear space around all Jackrabbit logos and word marks