Institutional Logo Guidelines
In cases where it is appropriate to use a symbol to represent the university, the SD Logo (Institutional Logo) may be used.
The SD Logo is designed using an intertwined ‘S’ and D’. The SD Logo is registered with the U.S. Patent and Trademark Office and requires that a ® symbol be visible at the lower right corner in all applications.
Usage
- The use of this logo is restricted to SDSU departments, colleges, athletics, affiliated organizations and administrative units.
Do not reproduce the SD Logo smaller than one inch in height. A smaller size may be used only if the physical size of the publication necessitates, but authorization should first be requested through University Marketing and Communications.
Clear space requirements must be observed except in special, preapproved circumstances. Clear space should be 3/16 of an inch around the entire mark.
Guidelines for Reproducing
A high-resolution electronic file logo is available in several formats (TIFF, JPEG or Adobe Illustrator) from University Marketing and Communications. Use only authorized camera-ready art of the official electronic files to reproduce the logo.
Do Not
- Do not use third-generation art or low-resolution art downloaded from the web for reproduction purposes. Low-resolution versions that work well on the web are not of a high enough resolution for printing.
- The logo is not to be redrawn, reproportioned or otherwise modified. The logo cannot be altered or incorporated into the design of other logos. The logo is not to be used with any other logo or symbol of the university or other organization without permission from University Marketing and Communications.
- The logo must not be overprinted, manipulated, distressed or distorted. Such alterations damage the logo’s visual integrity and effectiveness. The logo may only be printed on university or neutral color palettes. It may not be printed on red or green backgrounds. For the purposes of general merchandise, printing the logo on some fashion colors (i.e. pink) may be allowed.
- The SD logo should never appear smaller than any non-SDSU logos it appears with and should, when appropriate, appear to the left of other logos or first in reading order.
Color Standards
The SD logo is available in 4-color, 3-color, and four different 1-color options. The 4-color SD is required in SDSU yellow (PMS 109), SDSU Blue (PMS 286), and SDSU Navy (PMS 289). It may also be printed in a 3-color version where the S and D are the same color (See examples). Four 1-color options are also available in black (not to be used on yellow backgrounds), PMS 286, white or PMS 109 (only on a blue background). On a dark background, the outlined version should be used for sufficient contrast.
SDSU Blue
PMS 286
100c 75m 0y 0k
Or 51g 160b
#0033A0
SDSU Yellow
PMS 109
0c 9m 100y 0k
255r 209g 0b
#FFD100
SDSU Navy
PMS 289
100c 76m 12y 70k
12r 35g 64b
#0C2340
PMS 109
4-color with outline
White
4-color
3-color
3-color
Black
PMS 286
Other Reproductions
It is acceptable to have the Institutional Logo embossed, foil stamped or printed in metallic inks providing the colors are blue or gold. The minimum height for an embossed die is one inch.
SD Lockup
The SD Lockup (Institutional Lockup) joins the SD Logo with the South ֱ State University Wordmark. The South ֱ State University Wordmark consists of the words “South ֱ State University” set in an official style and typeface. There are different signatures for use in a variety of situations; however, they all follow a similar pattern.
The SD Lockup should appear on all university publications and printed materials that represent the teaching, research or related public and outreach service functions of South ֱ State University.
Consistent application of this lockup in communications both on and off campus, in print and electronic form, is essential to the success of the SDSU identity program. All materials, print or electronic, published by the university must correctly display the SD Lockup. All official university communications including, but not limited to, print media, audio/visual media, banners, displays, signage, advertising, uniforms, vehicles and websites should prominently display the SD Lockup. (In certain circumstances, University Marketing and Communications will permit using just the SD logo instead of the lockup.)
The use of this lockup is restricted to SDSU departments, colleges, athletics, affiliated organizations and administrative units. SDSU student organizations may use the SD Lockup only under special circumstances and must receive permission from University Marketing and Communications.
Guidelines for Reproducing
Each lockup has a unique proportion or format and must not be altered in any way. When a signature is reduced or enlarged, it should always be treated as one unit. All elements should be sized proportionately.
All of the usage, print guidelines and standard colors that apply to the SD logo also apply to the SD Lockup. Incorrect uses apply to this signature.
The font for the SD Lockup is Caecilia LT Pro and used in PMS 286. The art should be obtained as one file from University Marketing and Communications.
The SD Lockup may be enlarged to any size that is practical and necessary, but should not be reduced to a size that reduces the logo height to less than one inch.
A smaller size may be used only if the physical size of the publication necessitates, but authorization should first be requested through University Marketing and Communications.
Wordmark
The South ֱ State University Wordmark consists of the words “South ֱ State University” and is a graphic element, not a type style. The South ֱ State University Wordmark may not be combined with other logos or names except for the Institutional Lockup or the University Unit Lockup.
This wordmark is available in either two-line flush-left, two-line centered or linear versions and may appear in either black, SDSU Blue (PMS 286), SDSU Yellow (PMS 109) or reversed in white on dark backgrounds. The wordmark may not be stacked in three or four lines.
Guidelines for Reproducing
All of the usage, print guidelines and standard colors that apply to the Institutional Logo also apply to the South ֱ State University Wordmark. Incorrect uses apply to this mark.
This wordmark should be used as a graphic, not typed, and it is available from University Marketing and Communications.
All graphic files in this manual are available from University Marketing and Communications, which also has several graphic designers on staff to assist with your specific needs. Call 605-688-6161 or email University Marketing and Communications to find out how they can help.
