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SD Ag Heritage Museum

Schoolhouse Candy Company (10/25/23)

By Staff October 25, 2023
Donated by Roger Knapp, 1990:017. This image shows an orange scarecrow with a carved jack-o-lantern head wearing a black coat and black shoes. Below the scarecrow are the numbers "90 17 08".
Donated by Roger Knapp, 1990:017. This image shows an orange scarecrow with a carved jack-o-lantern head wearing a black coat and black shoes. Below the scarecrow are the numbers "90 17 08".

Did the Headless Horseman finally find a head?

In 1912, a 17-year-old Samuel Rosen started the E. Rosen Company (under his father’s name, because Samuel was a minor). Also known as the “Schoolhouse Candy Company,” the business eventually took on the production of candy and novelty containers. This Jack O’ Lantern Scarecrow Party Favor is one of these popular holiday containers from the 1950s. Little more than 5 inches tall, the styrene scarecrow delighted many partygoers. The Schoolhouse Candy Company remained in business until 1998, under the leadership of four generations of Rosen's, when it was bought by Sherwood Brands.

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